Personal Branding Activities

Under IHSAA Rule 5-7, student-athletes may participate in certain Personal Branding Activities (PBA), including social media promotion, endorsements, personal appearances, and other activities involving the student’s name, image, or likeness, while maintaining IHSAA amateur status. PBA activities must comply with all applicable IHSAA rules and may not involve prohibited athletic services or impermissible representation of the student’s school, including use of the school’s name, nickname, mascot, logo, uniform, traditions, achievements, or other references to the school or its athletic programs, except as expressly permitted by IHSAA rules. Because PBA eligibility is highly fact-specific, students and families should review the IHSAA Personal Branding Activity Rule 5-7 Compliance Guide and FAQ document linked before entering into any PBA agreement or accepting compensation or other benefits, and should contact the IHSAA at www.ihsaa.org. A PBA activity that violates IHSAA rules may affect a student-athlete’s eligibility.

Any PBA activity must comply with all IHSAA Bylaws; this summary is provided for general awareness only and is not a substitute for an official IHSAA eligibility determination.